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Midroll Media, a maker and monetizer of podcasts, bets that audio can be good...
It’s been a busy few months for Midroll, the company that produces a network of podcasts under the comedy- and pop culture-focused Earwolf and Wolfpop, and also sells ads for a large, diverse group of...
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Hot Pod: Podcast upfronts, 99% Invisible goes dynamic, and Freakonomics goes...
Welcome to Hot Pod, a newsletter about podcasts. This is Issue Forty-One, published September 15, 2015. Okay. Last week’s issue was a little crazy with that whole bit about shareable audio and all that...
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Hot Pod: About a year after Serial (and Hot Pod’s launch), what does the...
Welcome to Hot Pod, a newsletter about podcasts. This is Issue Forty-Eight, published November 10, 2015. Last Thursday, I was conveniently informed by a very nice person on Twitter that, as of November...
View ArticleCheck out this handy interactive timeline of the history of podcasting
2015 has brought a constant stream of news about podcasts — but ingesting said news at the micro/announcement level makes it difficult to pick out larger trends trends. That’s why we run Nicholas...
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Hot Pod: Mailchimp tries a new ad strategy, behind a paywall
Welcome to Hot Pod, a newsletter about podcasts. This is Issue Fifty-Four, published January 5, 2016. Mailchimp tries product placement, but behind a wall. A recent Forbes piece, published shortly...
View ArticleFacebook and adblockers, podcasts and Trump: What the big media trends of...
The year of distributed content: This was the trend above all others in 2015. Over the past decade, publisher websites lost their position as the place users headed for news online. First came search...
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Hot Pod: Decoding what makes a podcast a hit on the iTunes charts
Welcome to Hot Pod, a newsletter about podcasts. This is Issue Sixty-Three, published March 8, 2016. We’re going deep on the last item, folks. Put on your goggles. Edison Research: Monthly podcast...
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Hot Pod: We now have new, free rankings to show how podcasts stack up against...
Welcome to Hot Pod, a newsletter about podcasts. This is issue seventy-four, published May 24, 2016. Public podcast ranking. This just in, and it’s pretty big: Podtrac, a decade-old podcast measurement...
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Hot Pod: Is Audible’s big entry into podcasting innovative enough to push the...
Welcome to Hot Pod, a newsletter about podcasts. This is issue seventy-nine, published July 12, 2016. Audible pulls Channels out of beta. Well, it’s finally here: The spoken audio entertainment arm of...
View ArticleAre you ready to pay for a Netflix for podcasts?
What — if anything — would you pay to listen to your favorite podcast? As podcasters furiously pursue fast-growing ad money, many are looking — down the road — to listener payment as a secondary way to...
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